ITV’s ‘This Morning’ presented with BAFTA Special Award

The British Academy of Film and Television Arts (BAFTA) presented ITV’s This Morning with a Special Award and tribute at BAFTA’s headquarters, 195 Piccadilly in London, this week, to celebrate 30 years of creativity and innovation in daytime television production.

Hosted by comedian Alan Carr, the tribute featured Holly Willoughby, Phillip Schofield, Richard Madeley and Judy Finnigan, who all shared insights from the programme in front of an audience of cast, crew, peers and the public.

Krishnendu Majumdar , Chair of BAFTA’s Television Committee, introduced the tribute, which included contributions from talent involved with the show over the past 30 years, archive clips, special video interviews and, finally, the presentation of the Special Award.

When asked about why This Morning has stood the test of time, Richard Madeley said: “The programme belongs to the audience and knows what it is.”