Lad: A Yorkshire Story becomes the only British self-distributed feature film to rank in the IMDB top 100 films
After receiving 170,000 views on YouTube, Lad: A Yorkshire Story becomes the only British self-distributed feature film to rank in the IMDB top 100 films of all time, joining the likes of The Godfather and Braveheart.
Lad tells the story of a teenage boy who comes to terms with the loss of his father when he forms a friendship with a park ranger in the Yorkshire Dales.
The film was cast with members of the Yorkshire Dales community in which writer/director Hartley grew up and was shot on a miniscule budget funded from savings.
After being turned down by every UK distributor the production team took matters into their own hands, touring the film around the fourteen national parks and hosting dozens of community screenings across the UK.
With more films being made than ever before and marketing budgets edging out all but the slickest Hollywood productions, LAD represents a possible turning point in self-distribution.