PARAMOUNT PICTURES NAMES DAVID SAMETH PRESIDENT, WORLDWIDE MARKETING

Paramount Pictures today named highly regarded film marketing executive David Sameth as President of Worldwide Marketing for the film studio.

Sameth, who currently serves as Executive Vice President and Head of Theatrical Marketing for Disney Animation Studios and Pixar, will report to Jim Gianopulos, Chairman and CEO of Paramount Pictures. Sameth will be responsible for the design, development and implementation of all marketing and advertising strategies for Paramount Pictures’ global theatrical releases.

“David is an incredibly talented, visionary marketer who has created some of the most iconic and successful campaigns in our industry’s recent history,” said Jim Gianopulos. “He has experience launching an array of films from big franchises to small, specialized endeavors, and everything in between. His insights, experience and reputation make him a very welcome addition to our team.”

Sameth will begin his new role at Paramount on February 1.

At Disney, Sameth has supervised since 2009 all aspects of marketing for the films from Disney Animation Studios and Pixar. Those titles include Toy Story 3, Tangled, The Muppets, Brave, Wreck-It Ralph, Monsters University, Frozen, Big Hero 6, Inside Out, Zootopia, Finding Dory, Moana, and this year’s Golden Globe-winning film, Coco.