Thinkfactory Media announce new CEO

Venerate producer and longtime executive Adam Reed has been named chief executive officer of Thinkfactory Media, it was announced today by ITV America CEO David George. The move comes on the heels of the completion of UK-based ITV PLC’s acquisition of Thinkfactory Media, launched in 2011 by lauded writer-producer-director Leslie Greif (Greif sold a 65% stake in Thinkfactory to ITV in 2013).

Greif, who founded what was originally The Greif Company in 1992, is known for his deep bench of television series – from CBS’s long-running Walker, Texas Ranger starring Chuck Norris, and History’s multiple, Emmy-winning miniseries Hatfields & McCoys starring Kevin Costner, and Texas Rising starring Bill Paxton, to CMT’s period drama Sun Records – including myriad scripted and unscripted hits, documentaries and feature films. He is preparing to launch a new entertainment venture and will release details shortly.

A 14-year veteran of the company, Reed was named president of Thinkfactory Media in 2016 by then-CEO Greif. Overseeing all aspects of production, creative and business development for the prolific prodco, Reed helped grow the company into a primary network supplier of unique content. Notable Thinkfactory shows include WE tv’s ratings record-breaking Mama June: From Not to Hot, the long-running Marriage Boot Camp: Reality Stars (coming off its 11th season), and Million Dollar Matchmaker; A&E’s Gene Simmons Family Jewels (which Greif and Reed created with Gene Simmons); TV One’s franchise R&B Divas; and Lifetime’s biopic Surviving Compton: Dre, Suge and Michel’le, as well as the network’s newest series My Great Big Live Wedding with David Tutera, which will premiere in early 2019. Over the course of their tenure, Greif and Reed have produced content in nearly every genre of television.