As the egg timer counts down to the start of the brand-new series of The Great British Bake Off, Channel 4 has revealed an uplifting campaign that celebrates the show uniting the nation through baking.
Launching with a feel-good trailer set against the backdrop of The Beatles’ track ‘All Together Now’, the film pays homage to the fact that baking brings people together and takes the audience on a joyful, colourful and typically eccentric journey. It takes inspiration from the baking fever that grips the nation and shows shoppers frantically clearing the aisles of baking ingredients, causing chaos at supermarkets and even the stock market to rise!
We’ll also see some creative and unique twists on how people make and enjoy their favourite baked goods. There’s even a special cameo from Sesame Street’s cookie connoisseur the Cookie Monster!
Commissioned by Channel 4 Marketing, the film has been created and produced by Channel 4’s award-winning in-house creative team, 4 Creative, and directed by Alex Boutell. It will air on Tuesday 30th July at approximately 8pm and will be accompanied by press cover wraps, posters, radio spot ads and social media activity that will go live nearer to the show’s transmission later this summer.
Watch the new GBBO trailer here: https://youtu.be/xzSTqVUWEzU